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Sr. Director, Growth Marketing

Full timeFull timePosted 90 days ago

$200,000 – $248,000 / yearly

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Talkdesk is seeking a Senior Director of Growth Marketing to build and lead the account-based marketing engine powering our enterprise go-to-market strategy. In this high-impact, high-visibility role, you will own ABM programs, global campaigns, and digital marketing—unifying them into a cohesive system that establishes Customer Experience Automation (CXA) as a recognized market category, drives enterprise pipeline, and scales efficiently. This is a category-creation moment where your work will directly shape how the market understands and adopts CXA.

You will design and operationalize tiered ABM programs from high-touch 1:1 engagement to scalable 1:many approaches, transform global campaigns into enterprise-grade, full-funnel initiatives, and consolidate digital marketing to drive precision enterprise targeting. Working closely with enterprise sales, regional marketing, brand, and product teams, you'll establish attribution frameworks, champion AI-assisted marketing tools, and drive marketing operations excellence. This hands-on leadership role requires strategic vision combined with execution excellence, with direct visibility to the CMO and executive team.

Join Talkdesk at a pivotal moment as a Gartner Magic Quadrant Leader in CCaaS. You'll help create and establish CXA as a recognized market category, leverage our AI-native platform, and scale our enterprise business. This role offers the opportunity to define a new market from the ground up while working with industry-recognized technology and a team committed to empathy, trust, and transparency.

Responsibilities

  • Design and operationalize tiered ABM programs (1:1, 1:few, 1:many) positioning Talkdesk's CXA platform as the category-defining solution
  • Partner directly with enterprise sales reps on joint account planning, delivering account intelligence and intent-driven insights
  • Develop marketing programs supporting the full customer lifecycle, including post-sale expansion and cross-sell
  • Build frameworks and methodology to grow the target account list based on data-driven ideal customer profile refinement
  • Reorient campaigns function toward enterprise-grade, full-funnel campaigns advancing the CXA category narrative
  • Lead campaign strategy across account-centric, use-case, and category awareness campaigns
  • Own global campaign planning, performance management, and optimization across all regions
  • Own paid media and digital agency relationships to amplify the CXA category story
  • Shift digital strategy toward precision enterprise targeting including ABM-targeted display and LinkedIn
  • Implement personalized digital experiences for target accounts showcasing AI-driven business outcomes
  • Serve as primary Growth Marketing stakeholder for the Marketing Operations team
  • Establish attribution and reporting frameworks connecting marketing activity to pipeline and revenue
  • Champion adoption of AI-assisted tools and automation for team velocity and content personalization
  • Collaborate with Enterprise Sales, Regional Marketing, Brand & Communications, and Product Marketing teams

Skills

Account-Based MarketingEnterprise Marketing StrategyCampaign ManagementDigital MarketingMarketing AutomationABM PlatformsIntent Data ToolsAttribution ModelingPipeline ReportingTeam LeadershipSales CollaborationPaid Media ManagementMarketing OperationsAI-Powered Marketing ToolsContent PersonalizationMulti-channel MarketingCategory CreationSaaS Marketing

Benefits

Medical, Dental, Vision, Life and Disability Insurance
Employee Assistance Program (EAP)
401(k) retirement plan
Uncapped paid time off
14 paid holidays per year
Equity and bonus/commission eligibility
Inclusive, diverse workplace culture

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Colegas fantásticos em muitas equipas. Benefícios como semana de 4 dias em Agosto. Flexibilidade de trabalho remoto. Produto com potencial.
Former employee · Product Manager
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