Customer Marketing Manager
Application managed by InterviewHR
$120,000 – $133,333 / yearly
Talkdesk is seeking a Customer Marketing Manager to support and scale post-sale customer journey and Advisory Board programs. This highly visible, customer-facing role on the Customer Marketing team is ideal for someone excited about building real relationships with customers, capturing their voice, and using data and experimentation to improve lifecycle engagement. As Talkdesk grows its enterprise footprint and Customer Experience Automation strategy, you'll work closely with Customer Marketing leadership to orchestrate how customers experience Talkdesk after the sale, ensuring communications are timely, relevant, personalized, and measurable. In this role, you'll support the mapping and evolution of the post-sale customer journey across onboarding, adoption, expansion, and renewal. You'll help develop customer-facing communications, partner with cross-functional teams to eliminate duplication, and strengthen customer data foundations. You'll monitor engagement metrics, analyze performance trends, and design A/B tests to continuously optimize targeting, timing, and messaging. Additionally, you'll support the Advisory Board program, partner directly with customers to surface best practices, and help evolve customer advocacy programs to drive deeper engagement. This exceptional opportunity allows you to deepen your skills in lifecycle marketing, customer advocacy, and analytics while partnering directly with customers and cross-functional teams including Customer Experience, Marketing, Sales, and Product. You'll play a meaningful role in improving retention, expansion, and customer trust while amplifying customer voices both internally and externally.
Responsibilities
- Support the mapping and evolution of the post-sale customer journey across onboarding, adoption, expansion, and renewal
- Develop and refine customer-facing communications, including welcome flows, product updates, training touchpoints, advocacy invitations, and community content
- Partner with cross-functional teams (Customer Success, Product, Support, Marketing Ops) to reduce noise, eliminate duplication, and close gaps in customer communications
- Assist in strengthening customer data foundations to ensure communications reach the right personas at the right time
- Maintain accurate customer contact data in Salesforce, aligned with Gainsight and Talkdesk systems
- Support opt-in, preference, and segmentation strategies that improve relevance and reduce fatigue
- Monitor engagement metrics across post-sale communications (email, community, events, advocacy programs)
- Analyze performance trends and identify opportunities to improve targeting, timing, and messaging
- Design and execute A/B tests to continuously optimize subject lines, content, cadence, and calls to action
- Help establish reporting baselines and dashboards that track engagement, fatigue signals, and lifecycle impact
- Support the Advisory Board program by helping create customer-facing content, capturing insights, and strengthening relationships with members
- Partner directly with customers to surface best practices, success stories, and proof points
- Help evolve customer advocacy programs (e.g., CAB, Titans, awards, webinars, community) to drive deeper engagement and participation
- Ensure customer voices are amplified internally and externally in thoughtful, authentic ways
Skills
Benefits
- Medical, Dental, Vision, Life and Disability Insurance
- Employee Assistance Program (EAP)
- 401(k) plan
- Uncapped paid time off, subject to manager approval and consistent with business needs
- 14 paid holidays each year
- Equity and short term incentives of either bonus or commission based on level and role
- Office environment with primarily computer-based work
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