Marketing Automation & Field Manager

Vodafone Automotive is seeking a Marketing Automation & Field Manager to lead and execute the French marketing plan for Vodafone's IoT automotive business. In this role, you will drive campaign management and marketing automation initiatives to reach and engage prospects for the SVR and fleet business segments. You will be responsible for developing and implementing a comprehensive local marketing strategy that aligns with global automotive and IoT strategies while working closely with sales managers and business development teams. You will manage the local marketing budget and lead effective internal and external communications to drive revenue and awareness across all market segments in France. This position requires managing multiple stakeholders at various levels, identifying PR opportunities, and ensuring consistent messaging across different channels. You will act as the marketing single point of contact for automotive marketing automation implementation via website/inbound management and outbound campaigns, supporting the establishment of Vodafone IoT automotive as a market leader in France.

Responsabilidades

• Drive campaign management and marketing automation to reach and engage prospects for SVR and fleet business
• Act as marketing single point of contact for automotive marketing automation implementation via website and inbound/outbound campaigns
• Execute the local marketing plan for French automotive business in conjunction with Sales Managers
• Support sales team with consistent messaging and content for existing partners and potential customers
• Support business development team with tools for regional and local solution promotional launches
• Identify suitable stories and work with global and local PR teams on PR execution
• Manage local marketing budget and apply it for effective internal and external communications
• Develop lead generation marketing strategy to support sales revenue targets
• Work with internal and external stakeholders to develop marketing automation capability
• Deliver world-class marketing communications across multiple channels

Competências