Senior Reporting & Analytics Analyst

Farfetch is seeking a highly motivated Senior Reporting & Analytics Analyst to join our dynamic FARFETCH Advertising team in London. In this role, you will take the lead on our Reporting & Analytics offering, designing and maintaining both externally facing reporting and internal analytical dashboards and tools. You will be responsible for delivering high-quality advertising campaign reporting and analytics across multiple data sources including Onsite Sponsored Products, Onsite Display, CRM, and Offsite Paid Social. You will manage the complete reporting lifecycle from setup to QA and troubleshooting, ensuring all campaign reports are delivered on-time and meet client expectations. Working with the AdTech Principal, you will identify opportunities for reporting improvements, conduct ad-hoc analyses to answer questions about advertising campaign efficacy, and support the strategic development and optimization of our analytics solutions to enhance our offering and maximize client satisfaction. This is a hybrid position based in London's Old Street tech hub, offering a collaborative environment with flexible working arrangements (3 days in office, 2 days work from home).

Responsibilities

• Deliver advertising campaign reporting and analytics from setup through QA and troubleshooting
• Ensure all campaign reports are successfully delivered on-time and meet client expectations
• Identify opportunities for reporting improvements and changes with stakeholder feedback
• Conduct ad-hoc analyses to answer questions about advertising campaign efficacy and make improvement recommendations
• Ensure process documentation is clear and up-to-date
• Support the AdTech Principal in iterating and evolving operational processes for efficiency and scalability
• Lead on growth areas including incrementality measurement, reporting automation, and audience targeting technologies

Skills

Benefits

• Employee Pension Scheme
• Flexible Benefits Program
• Health Insurance & Critical Illness cover
• Flexible work environment (3 days in office, 2 days work from home)