Junior SEM Specialist

Farfetch, a leading global luxury fashion marketplace, is seeking a Junior SEM Specialist to join their Growth Marketing team in London. In this role, you will be responsible for the daily management and strategic optimization of PPC and SEM campaigns, primarily using Google Ads, to drive measurable business growth. You will manage keyword research, bid management, and ad copy creation while conducting A/B tests and data analysis to identify new growth opportunities. As a Junior SEM Executive, your key responsibilities will include managing daily account activities with precise bid adjustments and keyword research, continuously monitoring campaign performance to improve ROAS, supporting PPC strategy development aligned with business goals, and identifying opportunities for campaign expansion through new targeting options and audience segments. You will provide data-driven insights and recommendations based on performance analysis and testing. You should demonstrate meticulous attention to detail, strong analytical proficiency with numerical data, and hands-on technical experience with Google Ads or similar performance marketing platforms. Familiarity with Microsoft Excel for data manipulation is essential. This is a permanent, hybrid position offering flexible working arrangements with 3 days in the office and 2 days remote, plus flexible working hours.