Head of Organic Channels (SEO/ASO)

Join Farfetch as Head of Organic Channels and lead the global growth of organic search and app store optimization at one of the world's leading luxury fashion technology platforms. In this strategic role, you'll report to the VP Growth Marketing and be responsible for defining and implementing comprehensive eCommerce SEO, ASO, and AI Search strategies. You'll manage budgets, lead a diverse team, and collaborate with technical, brand, digital PR, and product teams to drive meaningful business impact while reducing reliance on paid marketing investment. This is an exceptional opportunity to work at the forefront of large-scale growth marketing in a fast-paced, test-and-learn culture. You'll develop revolutionary strategies for organic channels, leverage AI tools and data-driven insights, and demonstrate measurable uplift in visits and conversions. Your expertise in global e-commerce technical SEO, combined with proven experience in ASO implementation and cross-functional leadership, will be critical to success. Based in London's vibrant Old Street tech hub, you'll enjoy a collaborative hybrid working environment (3 days office, 2 days remote) with flexible hours. Farfetch offers comprehensive benefits including private medical insurance, dental coverage, gym memberships, pension schemes, and a diverse, inclusive community that celebrates individuality and empowers talent.