CRM Specialist

Farfetch is seeking an outstanding CRM Specialist to join our Growth Marketing team in London. In this hybrid role, you will be responsible for developing and executing best-in-class CRM communications, planning acquisition and retention programs, and driving customer engagement across email, push, and in-app channels. You will work in a fast-paced environment collaborating with cross-functional teams including Online Merchandising, Creative, Analytics, and Commercial to deliver CRM initiatives aligned with strategic business objectives. Your key responsibilities will include planning and executing CRM campaigns using MoEngage, segmenting audiences based on data insights, optimizing campaigns through continuous testing, and monitoring performance metrics. You will leverage the latest CRM technology to create personalized and automated communications, conduct regular analysis and reporting, and partner with regional and media monetization teams to support advertising placements. This position offers the opportunity to make an immediate impact in a growing business function while working with talented marketing professionals in our collaborative Old Street office. You will report to the Interim Senior CRM Manager and have the chance to drive forward changes and optimizations for this crucial business area. The role is ideal for someone passionate about digital marketing, personalization, and customer retention who thrives in a test-and-learn culture with strong communication and analytical skills.